In this episode I talk dirty .... dust, dirt, particles, 'bits', crumbs, spider webs, sider strands.  The effect that these have upon our Guests.

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We are programmed to scan for threat cues; threats to our health, threats to our sanity.

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We protect ourselves and often we react badly to the dirt we see in a hotel, a restaurant, a bar or a café - so we should.

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It being there suggests complacency, cultural demise, standards failure, and pushes us to not want to be there.

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Get cleaning if you want to sustain profit.